Smith & Hawken
- Oracle RDBMS
Smith & Hawken is the premier provider for gardening supplies and gifts in the US. Highway Three implemented an online Production Information Database, to allow Marketing staff to enhance product data and provide it in readonly format to store locations and ordering support staff.
The PIDB has been deployed at Smith & Hawken since 2001, and Highway Three staff has been involved with the maintenance and enhancements since that time.
“When Smith and Hawken decided to implement the PI (Product Information) Database, it was initially designed to keep a full record of all our product info. We had information scattered across multiple systems and there was no central repository. There was no system in house that allowed us to hold as much information about a product as the PI Database. Our other systems did not have the capability to view product pictures, hold installation instructions or even define Technical specifications about our products. Upon its completion, this application became a critical component to our Merchandising Team. The functionality allowed us to truly have a full product assessment in a nicely designed web interface. The PI Database evolved and became an even greater asset when we implemented visibility to our Consumer Call Center. Call Center Reps were able to pull up detailed information about products, taking full advantage of the wealth of information to help close a sale. Additionally, we developed a feed from the PI database to populate certain fields within our CRM! The ROI on implementing the PI Db has far surpassed our expectations. It has been about 3+ years since this was implemented and continues to be one of our core applications here @ Smith and Hawken.
Karen Fishwick did a remarkable job throughout the entire process, from requirements gathering, system design, application build and support. She has done an amazing job of supporting this application through the years. Her expertise in PHP, Java and Oracle is fantastic. I hold her in the highest regard as a true expert in her domain.”
Business & Operations Analyst
Smith and Hawken & The Scotts Miracle-Gro Co